Project Overview
Web Design
We completely redesigned “The Movers'” website utilizing WordPress, adding features like contact form, customer review widget, blog, and FAQ page. Contact form helped capture 55% of leads without the need to answer calls. Adding a section with customer reviews helped build trust and book more jobs. The addition of the FAQ and blog page has helped answer many questions that their clients had about their services. In addition to the new features, we engineered a SEO strategy to help The Movers climb on top of Google rankings.
SEO
Our SEO strategy for “The Movers” was to find the best keywords for their industry and location, then create pages with optimal content and correct meta description, page titles, and structured data to elevate their SEO ranking.
Keywords
Before implementing a marketing strategy, “The Movers” struggled to rank for key search terms, and their website lacked the structure and content needed for Google to identify relevant keywords. Our team developed and executed a plan to redesign the website, incorporating fresh content and optimized SEO techniques. As a result, we boosted their ranked keywords from 13 to 248, achieving an impressive 1807% increase in just 12 months.
Visibility
In just 6 months, our team significantly enhanced “The Movers” SEO and online visibility. Their visibility skyrocketed from 0.17% to 4.8%, marking an impressive 2723% increase. This dramatic improvement came from our strategic focus on optimizing on-page SEO, enhancing website structure, and creating keyword-rich content. By also improving their backlink profile and implementing local SEO tactics, we drove more organic traffic and helped “The Movers” achieve stronger visibility in search results, making them more competitive in their market.
Backlinks
In just 12 months, our team dramatically improved “The Movers” SEO by increasing their total number of backlinks from 31 to over 1,200—a staggering 3770% growth. Of these, 84% are high-quality Do-Follow links, which significantly boost the site’s authority and search engine rankings. By focusing on ethical link-building strategies and acquiring backlinks from reputable sources, we not only enhanced their domain authority but also drove more organic traffic to their site.
Authority Score
As a result of our continuous SEO efforts, “The Movers” saw their website authority score increase from 8 to 12 within 12 months. This improvement reflects our focus on building high-quality backlinks, optimizing site content, and ensuring strong technical SEO. By consistently refining their SEO strategy, we not only boosted their authority score but also helped solidify their presence in search engine results, making their site more credible and trusted by both Google and potential customers. This increase in authority has been key to driving long-term organic growth and enhancing their overall digital presence.
Social Media
In just 12 months, we helped “The Movers” grow their Facebook followers from 100 to over 3,300—an impressive 3200% increase. We achieved this by crafting engaging posts centered around local social events, keeping their audience connected to relevant topics of interest. Additionally, we shared captivating photos of their unique moving projects, showcasing their expertise and drawing attention from potential clients. By consistently interacting with followers through comments, polls, and questions, we boosted engagement and built a loyal community. This personalized, community-driven approach not only expanded their follower base but also strengthened brand trust and visibility.
How it Works
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